Introduction

Backpack wanted a hype video for the upcoming Parcl token launch on their exchange. This was a short turnaround of 4 days while I was already finishing up another animation for them. The target audience are crypto native's that are familiar with Parcl. so I just needed to make something to grab peoples attention. In total this was around 8.5hrs of work. Looking back at the video I would focus more on the lighting and adding a subtle background gradient with some small details

Role

I Started with some quick sketches - Parcl is a RWA company that deals with bringing Real Estate Data to the blockchain. So it was fitting to have a bunch of buildings spring up from their logo, since this is also a token I wanted to morph from the city scape to a token, and then finally to the backpack logo. I used Maya for the modeling, Unreal for shading, animating, and rendering, and AE for the final post work.