Showreel 2023

Sporting Labs

3D & Creative Direction


Introduction

Below is a collection of work I did as the creative director at Sporting Labs. The team and I were building a formula one fantasy league on Solana. We won hackathons, shipped 2 MVPS, got accepted into Solana's first accelerator, and presented at Solanas Annual conference in Amsterdam. The body of work goes over promotional content, App design, and rewards.


Role

As the Creative Director, I pushed realistic realtime rendering for Sporting Labs main app that targeted hardcore F1 enthusiast & a more heartful, gentle, cartoon animation style for our 2nd mobile app that was targeted for the casual fan. Along with cinematics I helped direct our app design with the help of our UI/UX designer Syed Tahoor.